Business cards are still a key asset for attorneys. They need to be punchy; they need to impress; they need to stand out from the competition. The humble business card is considered a powerful tool for networking, for exchanging contacts and portrays professionalism.
But there is a code of conduct in the legal profession and breaching them could result in ethical implications. So, what are the attorney business cards rules?
The first thing to note is that every state in the US has a code of conduct that applies to various forms of communication, like business cards.
Therefore, when designing a stand out business card for attorneys (see our previous article for attorney business card examples), the attorney business card rules and guidelines below should be followed to make sure any ethics rules are avoided and there is no risk of misrepresenting clients.
Yes, attorneys and lawyers can hand out business cards. Handing out business cards is not soliciting:
“An attorney’s delivery of his business card to anyone who might become a potential client is a ‘communication’ under rule 1-400 (A) of the Rules of Professional Conduct. As such, it is subject to the applicable prohibitions on false, misleading, and deceptive messages. The content of the business card must satisfy these rules. However, the “communication” is not a ‘solicitation’ under rule 1-400 (B) because a significant motive for making the ‘communication’ is not pecuniary gain.” (San Diego County Bar Association)
Thus, always keep a stock of business cards handy wherever you go. A lawyer may initiate the routine mutual exchange of business cards with prospective clients – having a conversation and passing the card is not soliciting.
Practicality, simplicity and trustworthiness are the mantras when it comes to business cards for attorneys. Check out our wide range of metal business cards or call our friendly team on 714.213.8155 for free consultation.