Business cards are unique marketing tools that can set you aside from the competition, and get you noticed. In a technology filled world with everything only a click away, we can easily lose sight of the most simplistic ways to brand ourselves and grow business relationships.  Here are 4 business card myths we hear in the business world today.

1. “Business Cards are an outdated source of networking.” – In a hustle and bustle world where everyone is always on the move, what better way to set yourself aside from the rest than to hand out a one-of-a-kind metal business card. Not only will your first impression be second-to-none, your metal business card will help strike a conversation out of the ordinary “what do you do for work?” discussion.

2. “More isn’t necessarily better.” – Some tend to believe cramming as much information on a business card as possible is the best route.  Although it may seem that way, often times simplicity is best. Providing someone with the means to contact you is usually all you need; it also leaves more room for design on the card.

3. “It’s alright if my business card has outdated information.” – This can be viewed as an initial insight on how you do business or run your company.  If you present a future client with outdated information, it may appear that detail is not important to you, and you are willing to cut corners, which can possibly cost you a business connection.

4. “Business Cards are a waste of money.” – Your business card expense should be included in your marketing expense. These are powerful marketing tools, not just a card with your number on it.  Producing a low quality business card may potentially lower your chances of clients actually keeping your card. Choose to invest in branding yourself with metal business cards because one new client can make it all worth it. Be proud of a product that represents you.

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